21 FEB 2017

Branding and trademark design

17:30 - 19:00 (UTC +01:00)


Do you want to learn about the key factors when creating a trademark? And how to unite design, values and target public? We invite you to the next talk session for the entrepreneurs of Cuatrecasas

Boris Rodríguez, Head of Design&Art at Barrabés Meaning will be with us on February 21 at 5:30 p.m. to share his knowledge about designing trademarks.
This inspiring session comes under the framework of Cuatrecasas Acelera, an acceleration program for startups in the legal tech sector. The aim of these kinds of activities covering interdisciplinary topics is to introduce the startups to the world of communication. Boris will show how, through a story sharing vision and values with the company, it is possible to arouse potential clients’ interests in a startup.
Exploring the common areas that unite the consumer with the trademark is essential for finding common ground in which the consumer can identify with the trademark.
We will cover this matter on November 21 at the Wayra Barcelona headquarters from 5:30 p.m. to 7 p.m.

About Boris Rodríguez
Over 13 years of experience as a designer and 10 as head of design. He has also lectured at IED and Trazos. Head of Design&Art at Barrabés Meaning, Boris holds many awards: Sol de Plata 2015 (Ibero-American Advertising Festival), LAUS Plata 2012 for autopromotion and logotype, LAUS Bronce 2012 for poster and European Design Award 2011.




17:30 - 19:00 (UTC +01:00)